Nestlé has made a ‘huge announcement’ about KitKat bars

One of the world’s most iconic chocolate bars has made “a huge announcement” regarding its iconic red-and-white wrappers.

Nestle announced that the KitKat Gold and KitKat Classic four-finger bars, as well as KitKat Chunky Aero Mint and the classic KitKat Block, would be made from 90 percent recycled material.

This move comes after its switch in 2022 to greener, more sustainable packaging made from 30 percent recycled material, which made KitKat Australia the first food wrapped with more durable soft plastic.

Nestle says that this is the softest recycled plastic ever used in a confectionery wrapper compared to other major food brands. Nestle also claims that 1.2 square kilometers of virgin plastic are cut out of production every year.

KitKat fans tell us that they want to break for good, and packaging is important to them. Nestle’s General Manager of Confectionery, Andrew Lawrey, told that KitKat lovers are increasingly demanding better packaging.

It’s important that KitKat packaging is safe and fresh and provides the delicious snap that consumers love.

We will continue to work closely with our suppliers in order to make the transition as soon as possible.

Margaret Stuart, director of corporate affairs in Oceania and sustainability for the confectionary firm, stated that the company is on a mission to reduce the use of virgin materials by a third before 2025.

“We hope that this wrapper will do more than reduce the use of virgin plastic. We hope that it will serve as a reminder about the potential of soft plastics to be recycled.

Ms Stuart stated, “We know how disappointing it is to not be able recycle soft plastics at this time. But we have designed our wrappers in such a way that they can be collected and recycled wherever there are collection points.”

We’re working with the industry and value chain in order to create a future that allows Australian plastic waste to be collected and converted into soft plastic packaging for food.

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